VIP CRM Manager (iGaming)

TL;DR

VIP CRM Manager (iGaming): Executing and optimizing VIP engagement campaigns for a Latin American gaming platform with an accent on player retention, lifecycle management, and data-driven personalization. Focus on building multi-channel communication strategies, analyzing campaign performance, and collaborating with cross-functional teams to maximize player value.

Location: Must be based in Europe

Company

hirify.global is a rapidly growing gaming platform and brand focused on the Latin American market.

What you will do

• Execute VIP CRM campaigns across Casino and Sports to drive engagement and retention.
• Plan and deliver monthly CRM calendars aligned with business objectives and market events.
• Launch personalized campaigns across email, SMS, push notifications, and in-app messaging.
• Create and maintain player segments based on activity, value, and engagement.
• Monitor campaign performance, analyze results, and suggest data-driven improvements.
• Collaborate with VIP account management, product, BI, and design teams to deliver initiatives.

Requirements

• 1+ year of CRM experience within the iGaming industry.
• Experience managing CRM campaigns for VIP or high-value player segments.
• Strong analytical skills and confidence working with campaign data.
• Fluent English proficiency.
• Understanding of CRM principles, player lifecycle, and retention strategies.

Nice to have

• Experience with CRM or marketing automation platforms like Optimove or Smartico.
• Proficiency in reporting tools such as Tableau.
• Spanish or Portuguese language skills.

Culture & Benefits

• Global medical coverage and health & wellness focus.
• Compensation programs for gym, dental, and psychological services.
• Performance-driven rewards and growth opportunities.
• Dynamic and collaborative work environment.