Lead Specialist, Product Marketing - Oil & Gas

Location: Edinburgh, United Kingdom; hybrid work with at least 2 days per week in the office. Flexible working is required to accommodate global team time zones.

Company

hirify.global provides analytics, insights and proprietary data across the energy and natural resources sectors, serving energy producers, utilities, financial institutions and governments.

What you will do

• Define audience personas, workflows and customer insights for priority oil and gas markets.
• Translate product portfolio strategy into differentiated positioning, messaging, propositions and commercial plays.
• Create and maintain sales enablement materials, including presentations, battlecards, objection-handling guides and case studies.
• Partner with Product, Sales, Portfolio Marketing and Growth Marketing on go-to-market planning, launches, updates and product lifecycle activities.
• Support demand generation, upsell and cross-sell campaigns with audience-relevant narratives.
• Track messaging effectiveness, sales enablement impact and audience engagement, using performance data to improve priorities and tools.

Requirements

• Proven experience in B2B portfolio or product marketing, ideally in energy, data or analytics businesses.
• Experience working in large, complex matrix organizations and with globally distributed teams.
• Strong understanding of end-to-end go-to-market processes, sales-led growth models and pipeline dynamics.
• Ability to turn complex product portfolios into clear customer narratives and impactful sales enablement strategies.
• Strong commercial mindset, strategic thinking, stakeholder management and cross-functional collaboration skills.
• Excellent communication, presentation, storytelling and writing skills, with a structured and delivery-focused approach.

Culture & Benefits

• Six-month full-time fixed-term contract, with potential to extend into a permanent role based on business need and performance.
• Hybrid working model with regular office collaboration.
• Flexible working arrangements to support collaboration across different time zones.
• Values-led environment focused on inclusion, trust, customer commitment, future focus and curiosity.