Senior Associate, Media (Digital Marketing)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Associate, Media (Digital Marketing): Developing and executing advanced digital media strategies to enhance online presence and brand awareness with an accent on multi-channel campaign management and data-driven optimization. Focus on designing paid advertising campaigns, implementing SEO/SEM best practices, and analyzing KPIs to improve ROI.
Location: Beirut, Lebanon (Hybrid: in office around 4 days a week)
Company
is an AI-driven media operating unit of WPP that leverages the WPP Open platform to deliver creative personalization and transformational growth for global brands.
What you will do
- Develop and implement comprehensive digital media strategies to support marketing objectives and brand visibility.
- Design and oversee multi-channel campaigns across social media, email, and digital advertising.
- Manage the end-to-end campaign process, including budgeting and performance tracking.
- Develop content calendars and collaborate with internal and external partners for high-quality content creation.
- Execute paid advertising (PPC, display, social ads) and implement SEO/SEM best practices.
- Analyze KPIs and provide data-driven recommendations to improve campaign effectiveness and ROI.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 1 year of experience in digital media or marketing.
- Must be based in Beirut, Lebanon.
- Proven experience with digital media platforms and campaign management.
- Proficiency in Google Analytics and other digital marketing analytics tools.
- Strong understanding of SEO, SEM, and digital advertising strategies.
Culture & Benefits
- Competitive medical, vision, and dental insurance.
- Group retirement plans and significant paid time off.
- Mental health awareness days and preferential partner discounts.
- Access to global WPP networks for professional growth and networking.
- Inclusive culture with various employee resource groups and frequent in-office team events.
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