Monetization Lead (Casual Games)

TL;DR

Monetization Lead (Casual Games): Owning the ad monetization strategy and execution across a mobile gaming portfolio with an accent on eProfit, waterfall optimization, and high-velocity experimentation. Focus on driving revenue outcomes through cross-functional integration with Ad Tech, Analytics, and Product teams in a hands-on, ownership-driven environment.

Location: Barcelona, Spain (Hybrid)

Company

hirify.global is a US-based product company and a leader in the mobile app monetization space with a global presence.

What you will do

• Define and evolve the ad monetization strategy for the games portfolio, focusing on eProfit outcomes.
• Manage waterfall structures, floor pricing, and placement strategies across all titles.
• Build and run a rigorous, high-velocity A/B testing culture for monetization hypotheses.
• Own and grow relationships with ad networks, DSPs, and exchanges.
• Act as the Product Owner for monetization, integrating Ad Tech, Analytics, and Product functions.
• Lead a lean, high-talent team with a focus on ownership and performance.

Requirements

• Proven, hands-on experience leading monetization specifically for casual, ad-monetized mobile games.
• Track record of building and scaling a high-velocity experimentation culture with measurable impact on eProfit/ARPDAU/eROAS.
• Strong existing relationships with ad networks, DSPs, and exchanges relevant to casual gaming.
• Ability to operate in lean environments, pulling data from shared intelligence layers without dedicated analytics headcount.
• Experience acting as a cross-functional integrator without direct reporting authority.
• Ability to raise the bar on talent density and lead high-performing teams.

Culture & Benefits

• Ownership-driven environment with no committee-based decision-making.
• Access to real products with established user bases and data.
• Lean, high-trust team structure enabling fast decision-making.
• Competitive compensation including performance-based bonuses.
• Commitment to continuous learning, data-driven decision-making, and direct communication.