Director – Tourism & Culture Communications

Location: Riyadh, Saudi Arabia

Company

hirify.global is a communications agency focused on trust, action-oriented communication, and inclusive collaboration.

What you will do

• Lead strategic communications mandates across tourism, culture, lifestyle, entertainment, and destination development.
• Develop and execute PR strategies positioning a major Riyadh destination as a landmark cultural, lifestyle, tourism, and urban project.
• Manage senior client relationships and provide counsel on media, reputation, stakeholder communications, and campaign planning.
• Build narratives around culture, arts, sustainability, community engagement, entertainment, and destination appeal.
• Oversee media relations, announcements, executive messaging, thought leadership, content calendars, launches, events, partnerships, and activations.
• Lead issues and reputation-sensitive communications while mentoring junior team members and coordinating integrated work across creative, digital, social, strategy, and planning teams.

Requirements

• 10–12+ years of experience in PR, strategic communications, public affairs, destination marketing, tourism, culture, lifestyle, or government-related communications.
• Strong understanding of Saudi Arabia’s tourism, culture, entertainment, and giga-project landscape.
• Experience managing high-profile government, semi-government, destination, real estate, cultural, or tourism clients.
• Ability to advise senior stakeholders and manage complex multi-stakeholder environments.
• Excellent media relations experience across Saudi and regional media, with strong English writing skills.
• Strong leadership, client management, presentation, team development, and multitasking skills in a fast-paced agency environment.

Nice to have

• Arabic language skills.
• Experience with Vision 2030 projects, giga-projects, destination development, cultural institutions, tourism authorities, or major public-facing national initiatives.
• Familiarity with Riyadh’s tourism, lifestyle, culture, and urban development agenda.
• Experience in a leading PR, communications, or integrated marketing agency.

Culture & Benefits

• Inclusive workplace focused on diversity, equity, inclusion, belonging, trust, collaboration, and respect.
• Fast-paced agency environment with integrated collaboration across creative, digital, social, strategy, and planning teams.