Strategy Analyst (Marketing)

TL;DR

Strategy Analyst (Marketing): Conducting quantitative and qualitative research to shape the strategic direction of flagship accounts like Microsoft with an accent on data-driven insights and consumer behavior. Focus on translating complex datasets into strategic narratives and identifying market whitespace.

Location: Hybrid in Lisbon, Portugal (average 4 days per week in office)

Company

hirify.global, part of WPP, is a leading global creative company that combines brand experience, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Execute rigorous research processes, including drafting surveys and analyzing quantitative audience segmentation studies.
• Review campaign and business performance data to identify trends and uncover optimization opportunities.
• Leverage social listening tools to monitor conversations and extract actionable strategic insights.
• Conduct regular competitor analysis and trend spotting to identify untapped market opportunities.
• Translate raw research and data into clear, highly visual insight decks and trend reports.
• Maintain organized research libraries and support the preparation of high-quality client briefings and workshops.

Requirements

• Strong analytical skills and genuine comfort working with complex datasets and numbers.
• Ability to generate strategic recommendations (the "so what?") from raw metrics and desk research.
• Fluent written and verbal English proficiency.
• Uncompromising attention to detail and ability to present polished, error-free work.
• Must be based in or able to work from the Lisbon office on a hybrid basis.

Nice to have

• Experience with research methodologies or platforms such as Brandwatch or GWI.
• Strong interest or background in strategy, communications, media, or the technology industry.
• Previous exposure to a creative, media, or communications agency environment.

Culture & Benefits

• Direct mentorship from Senior Strategists, Strategy Lead, and Head of International Strategy.
• High level of ownership with immediate exposure to client presentations and decision-making.
• Clear career progression path for junior talent within a small, agile team.
• Collaborative, flat organizational structure that encourages visibility and impact.
• Hybrid work model designed to foster creativity and connection.