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updated 10 days ago

Senior Associate, Activation Linear Planning

25 000 - 42 000€
Work format
hybrid
Work type
fulltime
Grade
senior
English
c1
Country
Italy
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Senior Associate, Activation Linear Planning (TV, Print, Radio): Designing, developing, and optimizing complex offline media plans with an accent on competitive analysis, advanced reporting, and budget performance. Focus on translating complex media data into strategic recommendations, managing planning tools, and coordinating flawless execution across internal teams and media owners.

Location: Milan, Italy; hybrid work arrangement

Gross annual pay: €25,000–€42,000

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

  • Design, develop, and optimize complex offline media plans across TV, print, and radio.
  • Conduct competitive analysis and turn complex data into strategic insights and recommendations.
  • Use advanced functions in media planning tools including Kubik, Arianna, Kimono, AQX, and MCS.
  • Monitor budgets, prepare analytical reports, and recommend corrective actions based on performance.
  • Contribute data-driven insights to communication strategies and coordinate execution with creative agencies and media owners.
  • Present media plans, analyses, results, and recommendations clearly to internal stakeholders.

Requirements

  • At least 3 years of experience in media planning, preferably in a media agency, with expertise in offline media.
  • In-depth knowledge of TV, print, and radio planning.
  • Advanced proficiency with Kubik, Arianna, Kimono, AQX, and MCS.
  • Strong analytical, strategic, project management, collaboration, and communication skills.
  • Bachelor’s degree or equivalent background, with excellent proficiency in Microsoft Office Suite.
  • Excellent command of English, written and spoken.

Culture & Benefits

  • Hybrid environment focused on creativity, collaboration, trust, and inclusion.
  • Employee resource groups, in-office events, and opportunities for professional development.
  • Access to an e-learning platform with more than 2,000 courses and a language platform covering English and 49 other languages.
  • Corporate discounts, employee wellbeing and support programs, mental health awareness days, and paid time off.
  • Ticket Restaurant, non-occupational accident insurance, company-paid life insurance, medical and dental coverage, retirement plans, and tax assistance.

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