Senior Associate, Activation Linear Planning (Marketing)

TL;DR

Senior Associate, Activation Linear Planning (Marketing): Designing and optimizing offline media plans across TV, Print, and Radio with an accent on strategic competitive analysis and advanced reporting. Focus on leveraging specialized media planning tools to derive actionable insights and implementing high-efficiency communication strategies.

Location: Hybrid (Milan, Italy)

Salary: €25,000 - €42,000 Gross Annual

Company

hirify.global is an AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalization at scale for global brands.

What you will do

• Design and implement complex offline media plans for TV, Print, and Radio to ensure optimal performance.
• Conduct in-depth competitive analyses, translating complex data into strategic insights and recommendations.
• Operate advanced media planning tools including Kubik, Arianna, Kimono, AQX, and MCS.
• Monitor budgets and produce detailed analytical reports to propose corrective performance actions.
• Collaborate with internal creative agencies and media owners to ensure flawless execution of plans.
• Present findings and strategic recommendations to internal stakeholders.

Requirements

• 3+ years of consolidated experience in media planning, preferably within a Media Agency.
• Proven expertise in planning for offline channels (TV, Print, Radio).
• Advanced proficiency with industry tools such as Kubik, Arianna, Kimono, AQX, and MCS.
• Strong analytical capabilities to interpret complex data into actionable insights.
• Bachelor's degree or equivalent educational background.
• Excellent command of English (written and spoken).

Culture & Benefits

• Hybrid work approach designed to foster creativity, collaboration, and connection.
• Comprehensive benefits package including medical, group retirement, vision, and dental insurance.
• Access to global WPP networks and a dedicated e-learning platform with 2000+ courses.
• Language platform providing access to English and 49 other languages.
• Daily Ticket Restaurant and company-paid life and non-occupational accident insurance.
• Support for tax assistance services.