Senior Associate, Activation Linear Planning

Location: Milan, Italy; hybrid work arrangement

Gross annual pay: €25,000–€42,000

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Design, develop, and optimize complex offline media plans across TV, print, and radio.
• Conduct competitive analysis and turn complex data into strategic insights and recommendations.
• Use advanced functions in media planning tools including Kubik, Arianna, Kimono, AQX, and MCS.
• Monitor budgets, prepare analytical reports, and recommend corrective actions based on performance.
• Contribute data-driven insights to communication strategies and coordinate execution with creative agencies and media owners.
• Present media plans, analyses, results, and recommendations clearly to internal stakeholders.

Requirements

• At least 3 years of experience in media planning, preferably in a media agency, with expertise in offline media.
• In-depth knowledge of TV, print, and radio planning.
• Advanced proficiency with Kubik, Arianna, Kimono, AQX, and MCS.
• Strong analytical, strategic, project management, collaboration, and communication skills.
• Bachelor’s degree or equivalent background, with excellent proficiency in Microsoft Office Suite.
• Excellent command of English, written and spoken.

Culture & Benefits

• Hybrid environment focused on creativity, collaboration, trust, and inclusion.
• Employee resource groups, in-office events, and opportunities for professional development.
• Access to an e-learning platform with more than 2,000 courses and a language platform covering English and 49 other languages.
• Corporate discounts, employee wellbeing and support programs, mental health awareness days, and paid time off.
• Ticket Restaurant, non-occupational accident insurance, company-paid life insurance, medical and dental coverage, retirement plans, and tax assistance.