Head of Event Marketing (B2B Events)

TL;DR

Head of Event Marketing (B2B Events): Managing a diverse marketing team to develop products and positioning for large-scale B2B events in Saudi Arabia with an accent on commercial collaboration and data-driven campaign optimization. Focus on scaling record-breaking events, optimizing martech adoption, and delivering high-ROI marketing strategies.

Location: Riyadh, Saudi Arabia (Relocation provided)

Company

hirify.global is the largest B2B live and on-demand events organiser in Saudi Arabia, operating as a joint venture between Informa PLC, SAFCSP, and EIF.

What you will do

• Lead and manage a diverse team of senior marketers and specialists based in Riyadh.
• Develop and execute integrated product marketing campaigns for exhibitions and virtual/hybrid events.
• Analyze campaign performance and use data insights to optimize ROI and drive ticket revenue.
• Manage multi-million dollar marketing budgets and oversee external agency relationships.
• Establish and manage strategic partnerships to maximize event exposure at minimal cost.
• Oversee the design and production of all marketing collateral ensuring brand alignment.

Requirements

• Extensive experience in event marketing and people leadership within the exhibitions industry.
• Strong expertise in digital marketing and marketing technology (martech).
• Proven track record of managing substantial budgets and meeting KPIs in fast-paced environments.
• Degree-level education and exceptional analytical and organizational skills.
• Must be based in or willing to relocate to Riyadh, Saudi Arabia.

Culture & Benefits

• Competitive bonus and BUPA Medical Insurance for the employee and family.
• 28 days of annual leave, remote working on Sundays, and "work from anywhere" for 8 weeks per year.
• Comprehensive relocation package including flights, temporary accommodation, and shipping reimbursement.
• Residency visa sponsorship including yearly dependent fees.
• School fees contribution up to 40,000 SAR per child per year.