Associate, Activation Linear Planning

Location: Milan, Italy; hybrid work approach

Salary: €22,400–€36,000 gross annual salary, regulated by the Italian CCNL Aziende del Terziario distribuzione e Servizi.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Support the planning and management of offline media campaigns across TV, print, and radio.
• Collect and process data for competitive analysis, identifying market trends and opportunities.
• Develop media plans using Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Prepare reports on campaign performance and budget allocation.
• Coordinate with internal teams and creative agencies on material collection and advertising space management.
• Participate in team meetings and strategic alignment sessions, contributing analysis and observations.

Requirements

• 1–3 years of experience in media planning, preferably in a media agency, with a focus on offline media.
• Strong knowledge of TV planning; familiarity with print and radio is advantageous.
• Working proficiency with Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Analytical mindset, precision, attention to detail, teamwork, and a proactive attitude.
• Bachelor’s degree or equivalent background.
• Very good written and spoken English; excellent proficiency in Microsoft Excel, PowerPoint, and Word.

Culture & Benefits

• Hybrid work environment focused on creativity, collaboration, and connection.
• Corporate benefits and discounts platform.
• Employee wellbeing and support programs, including mental health awareness days.
• Access to English and 49 other languages through the language platform.
• Dedicated e-learning platform with more than 2,000 courses.
• Medical, vision, dental, retirement, life, and non-occupational accident insurance, paid time off, ticket restaurant, and tax assistance.