Associate, Activation Linear Planning (Marketing)

TL;DR

Associate, Activation Linear Planning (Marketing): Support the creation and optimization of offline media plans for TV, Print, and Radio with an accent on data-driven competitive analysis and reporting. Focus on leveraging industry planning tools to optimize media investments and campaign performance.

Location: Hybrid (Milan, Italy)

Salary: €22,400 - €36,000 EUR

Company

hirify.global is an AI-driven media operating unit that combines data, intelligence, and partnerships to deliver creative personalization and transformational growth for leading global brands.

What you will do

• Collaborate in the planning and management of offline media campaigns across TV, Print, and Radio.
• Collect and process data for competitive analysis to identify market trends and growth opportunities.
• Utilize specialized planning tools including Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Prepare comprehensive reports on campaign performance and budget allocation.
• Coordinate with internal teams and creative agencies for material collection and space management.
• Contribute insights and observations during team meetings and strategic alignment sessions.

Requirements

• 1-3 years of experience in media planning, preferably within a media agency.
• Crucial knowledge of TV planning; familiarity with Print and Radio is a plus.
• Proficiency with industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Bachelor's degree or equivalent educational background.
• English: B2 (Very Good command).
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Culture & Benefits

• Hybrid work model designed to foster creativity, collaboration, and connection.
• Comprehensive insurance package including medical, group retirement, vision, and dental.
• Access to a global network for professional development and professional connections.
• Extensive learning opportunities via a dedicated e-learning platform and a language platform.
• Practical perks such as Ticket Restaurant, company-paid life insurance, and tax assistance services.
• Inclusive environment with employee resource groups and frequent in-office team events.