updated 10 days ago
Associate, Activation Linear Planning
22 400 - 36 000€
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
Associate, Activation Linear Planning (TV, Print, Radio): Supporting the planning and optimization of offline media campaigns with an accent on TV planning, competitive analysis, and campaign performance reporting. Focus on processing market data, developing media plans with specialized tools, and coordinating materials and space management across internal teams.
Location: Milan, Italy; hybrid work approach
Salary: €22,400–€36,000 gross annual salary, regulated by the Italian CCNL Aziende del Terziario distribuzione e Servizi.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.
What you will do
- Support the planning and management of offline media campaigns across TV, print, and radio.
- Collect and process data for competitive analysis, identifying market trends and opportunities.
- Develop media plans using Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
- Prepare reports on campaign performance and budget allocation.
- Coordinate with internal teams and creative agencies on material collection and advertising space management.
- Participate in team meetings and strategic alignment sessions, contributing analysis and observations.
Requirements
- 1–3 years of experience in media planning, preferably in a media agency, with a focus on offline media.
- Strong knowledge of TV planning; familiarity with print and radio is advantageous.
- Working proficiency with Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
- Analytical mindset, precision, attention to detail, teamwork, and a proactive attitude.
- Bachelor’s degree or equivalent background.
- Very good written and spoken English; excellent proficiency in Microsoft Excel, PowerPoint, and Word.
Culture & Benefits
- Hybrid work environment focused on creativity, collaboration, and connection.
- Corporate benefits and discounts platform.
- Employee wellbeing and support programs, including mental health awareness days.
- Access to English and 49 other languages through the language platform.
- Dedicated e-learning platform with more than 2,000 courses.
- Medical, vision, dental, retirement, life, and non-occupational accident insurance, paid time off, ticket restaurant, and tax assistance.
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