CRM Specialist (iGaming)

TL;DR

CRM Specialist (iGaming): Planning and launching multi-channel CRM campaigns for Casino and Sportsbook with an accent on player activation, retention, and reactivation. Focus on building data-driven customer segments, running A/B tests, and optimizing key business metrics like GGR and ARPU.

Location: Remote (must be based in Europe)

Company

International online gaming company specializing in sports betting and casino services for the Latin American market.

What you will do

• Plan and execute CRM campaigns across Email, SMS, and Push channels for Casino and Sportsbook products.
• Manage the promotional calendar, including bonuses, free bets, tournaments, and gamification.
• Develop customer segments based on behavioral and transactional data to drive activation and retention.
• Conduct A/B testing to optimize engagement, conversion, and retention rates.
• Track and analyze CRM performance using key metrics such as GGR, retention, and ARPU.
• Collaborate with Product teams on new GEO launches and suggest system improvements.

Requirements

• 2+ years of experience as a CRM Manager specifically within the iGaming industry.
• Proven track record in launching onboarding, retention, and reactivation campaigns.
• Deep understanding of business metrics including NGR, Active Days, Churn Rate, and ARPU.
• Experience with CRM platforms (e.g., Optimove, Smartico, Customer.io) and analytics tools like Tableau.
• Knowledge of behavioral, value-based, and lifecycle segmentation.
• English: Upper-Intermediate (B2) required for communication within an English-speaking team.

Culture & Benefits

• Global Medical Coverage and a strong focus on Health & Wellness.
• Comprehensive benefits programs including compensation for gym, stomatology, and psychological services.
• Clear growth opportunities and performance-driven rewards.
• Dynamic, international work environment.