updated 8 days ago
Performance Executive
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
Performance Executive (Paid Media): Executing and optimizing paid search, social, and display campaigns in Beirut with an accent on search query analysis, performance reporting, and budget management. Focus on identifying campaign trends, improving targeting and creative performance, and translating user engagement data into actionable recommendations.
Location: Beirut, Lebanon. Hybrid work with teams in the office around four days a week.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.
What you will do
- Execute and optimize performance media campaigns across search, social, and display channels.
- Analyze Search Query Reports, identify irrelevant or underperforming keywords, add negative keywords, and optimize bids.
- Prepare weekly performance reports and translate campaign metrics into actionable recommendations.
- Analyze campaign results, audience behavior, click-through rates, conversion rates, bounce rates, and other engagement metrics.
- Identify opportunities to improve ad creative, landing pages, targeting, messaging, and budget allocation.
- Reconcile campaign finances, verify media spend, investigate discrepancies, and support accurate budget reporting.
Requirements
- Bachelor’s degree preferred, ideally in a STEM field.
- Experience in digital media, paid advertising, or media buying.
- Experience managing successful paid search and social campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Creative, solutions-oriented, meticulous, and organized approach to work.
- Excellent communication and collaboration skills.
Culture & Benefits
- Opportunities to learn and grow through global and WPP networks.
- Access to employee resource groups and in-office events.
- Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
- Preferential partner discounts and employee mental health awareness days.
- Culture focused on creativity, trust, growth, collaboration, and inclusion.
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