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Growth Marketer (Healthtech)
Job description
Text:
TL;DR
Growth Marketer (Healthtech): Building and running inbound loops to convert Canadian market activity into qualified leads with an accent on content distribution and demand generation. Focus on creating high-impact content, optimizing inbound loops, and translating event activity into digital growth.
Location: On-site in Toronto, Canada (4-5 days per week in-person)
Company
is building a new standard in prevention insurance, integrating insurance, prevention, and care into a single user experience.
What you will do
- Create and distribute content across digital and social channels to generate qualified interest and buyer engagement.
- Operate day-to-day inbound activities, including building landing pages and running warm retargeting paid campaigns.
- Set up and maintain UTMs, tagging, and tracking to analyze campaign performance and optimize loops.
- Support event logistics and transform event themes into reusable digital content and follow-up campaigns.
- Collaborate with the Head of Growth and Sales team to turn market signals into sales conversations.
Requirements
- 4 to 8 years of experience in growth, digital, demand generation, or content marketing at a startup or scale-up.
- Proven track record of running inbound campaigns that directly create leads or demo requests.
- Strong writing skills with the ability to synthesize messy inputs into clear, impactful content.
- Ability to manage tracking, reporting, and data-driven decision-making independently.
- Must be based in Toronto, Canada for on-site work (4-5 days per week).
Culture & Benefits
- Competitive salary and equity package.
- Comprehensive healthcare insurance through 's Canada app and RRSP matching program.
- Modern office space in Toronto's financial district with free lunch.
- Flexible leave policy based on trust, with no pre-approval required.
- Dedicated personal growth coaching paired from day one.
- TTC Pass provided.