Director, New Business Development & Franchise Marketing (South Korea)

Location: Must be based in Seoul, South Korea

Company

hirify.global is a global media and entertainment leader creating world-class content across film, television, streaming, and theme parks.

What you will do

• Develop and implement strategic business plans for new franchises in retail, gaming, and digital sectors.
• Define brand portfolio strategy and identify new opportunities across key demographics.
• Lead the execution of territory-specific franchise marketing activations to drive demand and awareness.
• Collaborate with cross-divisional units to develop symphony programs and PR initiatives.
• Manage relationships with top-tier retailers and licensees through engaging presentations and strategic planning.
• Oversee the analysis of metrics to support business case modeling and long-term revenue growth.

Requirements

• Native Korean speaker with excellent written and verbal communication skills in English.
• Proven background in Brand Marketing & Management, preferably within Media & Entertainment.
• Strong strategic planning, analytical, and brand development skills.
• Deep knowledge of retail business, marketing tactics, and consumer products.
• Ability to interact effectively with senior leadership and key stakeholders.
• Must be based in Seoul, South Korea.

Nice to have

• Experience working in an international corporate environment.
• Strong negotiation skills and ability to influence diverse partners.

Culture & Benefits

• Inclusive culture that values diverse perspectives and voices.
• Opportunity to work with world-class global entertainment brands.
• Commitment to community service and employee development.
• Collaborative environment that blends creativity with commercial excellence.