17 дней назад
User Acquisition Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Meta Ads): Driving user growth and conversions via Meta Ads and other paid channels with an accent on scalability and cost-per-acquisition optimization. Focus on developing analytical tools, A/B testing funnels, and collaborating with creative teams to improve conversion rates.
Location: Belgrade office or Remote
Company
is an international educational platform specializing in teaching children coding and digital skills.
What you will do
- Set up and run Meta Ads campaigns to drive rapid conversions at optimal CPA.
- Test and scale new paid acquisition channels including TikTok and LinkedIn Ads.
- Manage regional UA plans, budgets, and reporting while coordinating with business stakeholders.
- Develop analytical tools to enhance the measurement of marketing campaign performance.
- Collaborate with designers and copywriters to implement a creative-first approach.
- Work with product managers to optimize conversion rates across all digital assets.
Requirements
- Exceptional expertise in Meta Ads.
- Strong background in Marketing Analytics, A/B Testing, and metrics-driven strategies.
- Advanced experience with analytical tools.
- Proven track record of managing substantial ad spends (hundreds of thousands).
- English: B1 level minimum.
Nice to have
- Experience working with international markets and regional specifics.
- Experience in audience segmentation.
Culture & Benefits
- Global collaboration within a diverse, international team.
- Competitive salary package reflecting expertise and contributions.
- Flexible work schedule to suit individual productivity.
- Support for continuous professional development and career growth.
- Choice of working from the Belgrade office or remotely.
Hiring process
- HR interview.
- Hard skills interview with the UA Manager.
- Cultural fit interview with the CMO.
- Recommendation gathering and final offer.
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