CRM Specialist (Gamedev)

TL;DR

CRM Specialist (Gamedev): Executing retention and lifecycle campaigns for popular mobile games with an accent on IAP pricing strategy and Live Operations. Focus on optimizing user journeys, enhancing game economy cycles, and leveraging data-driven insights to increase LTV.

Location: Hybrid in Lisbon, Portugal

Company

hirify.global is a global leader in mobile games, operating 22 studios and distributing high-quality titles to over 450 million monthly active users.

What you will do

• Drive promotional content plans across assigned titles, accounting for game economy and monetization models.
• Analyze consumer needs and pricing sensitivities to optimize user journeys and the game's economy.
• Collaborate with Product, Game Design, and Development teams to execute Live Operations.
• Configure and insert live promotional content using internal tools and systems.
• Experiment and analyze new strategies to improve user engagement and monetization.
• Compile regular reporting on plans and results to share with the wider team.

Requirements

• Minimum 2 years of experience in CRM, Live Operations, or similar roles.
• Solid understanding of game mechanics and monetization strategies.
• Familiarity with tracking and audience measurement tools.
• Strong analytical thinking and problem-solving skills.
• Degree in Marketing, Economy, Business, or a related field.
• Must be based in Lisbon, Portugal for a hybrid work model.

Culture & Benefits

• Opportunity to work on world-famous mobile games played by millions.
• Collaborative environment working across multiple studios and specialized teams.
• Direct impact on game economy and player experience.
• Dynamic work environment within a global leader in the gaming industry.