Content Marketing Manager

TL;DR

Content Marketing Manager: Develop and execute content marketing strategy and manage end-to-end content production with an accent on SEO/AEO/GEO optimization, KPI-driven analytics, and cross-functional messaging alignment. Focus on ensuring narrative quality and brand consistency while translating business goals into measurable content impact.

Location: Remote in the EMEA region

Company

Canonical provides open source software and operating systems, including Ubuntu, for global enterprise and technology markets.

What you will do

• Develop and execute a content marketing strategy aligned with business goals, SEO, and brand.
• Own the content calendar end to end, ensuring efficient production with clear processes.
• Maintain content quality, consistency, and brand alignment across all deliverables.
• Collaborate with the web team to optimize content for search and AI engines using SEO/GEO expertise.
• Monitor and report on KPIs for the content program and use analytics to identify improvement opportunities.
• Align messaging across channels in partnership with marketing, product, and brand teams.

Requirements

• Location: must be based remotely in the EMEA region.
• Business level written and spoken English.
• Proven experience creating authoritative, engaging content or leading large-scale brand campaigns (portfolio required).
• Strong communication skills to influence stakeholders and work across cross-functional teams.
• Data-driven approach to communications and content, with ability to measure and present results relevant to the business.
• 2–7 years of experience in a relevant field.

Nice to have

• Applied knowledge of AEO/GEO and SEO.
• Experience in B2B technology marketing or communications.
• Experience with enterprise technology content marketing/communications strategies.
• Experience using project management tools such as Jira.

Culture & Benefits

• Fully remote working environment.
• Personal learning and development budget of 2,000 USD per year.
• Annual compensation review and recognition rewards.
• Annual holiday leave, parental leave, and an Employee Assistance Programme.
• Opportunity to travel to meet colleagues at company sprints (2–4 times per year) and Priority Pass for long-haul company events.

Hiring process

• Interviews focused on content strategy, narrative quality, and cross-functional collaboration.
• Review of written work portfolio and discussion of KPI/analytics approach.
• Final alignment on role expectations and fit with business goals.