Social Media Content Creator (Baby & Family Care)

Location: Madrid, Spain; hybrid approach with teams in the office an average of four days a week.

Company

hirify.global is a global creative company within WPP, creating connected brand, customer experience, and commerce solutions across 55+ markets.

What you will do

• Create and edit social-first short-form videos, reels, and posts using CapCut, Canva, and native TikTok and Instagram features.
• Monitor cultural and platform trends and turn them into timely, relevant content ideas.
• Manage daily community interactions by responding, engaging, and identifying opportunities to build brand affinity.
• Collaborate with strategy, design, and creative teams to produce aligned and impactful content.
• Monitor performance and community feedback to optimize future content.

Requirements

• Previous experience creating content for social platforms and/or managing communities.
• Familiarity with the Baby and Family Care industry.
• Strong understanding of TikTok and Instagram culture, including what content performs and why.
• Advanced spoken and written English for working with global teams and content.
• Confidence using CapCut, Canva, and native Instagram and TikTok editors.
• Proactive, creative mindset with the ability to work with fast turnarounds and lo-fi content creation.

Nice to have

• Experience in an agency environment.
• Familiarity with YouTube, X, or LinkedIn.
• Basic analytics knowledge for understanding what resonates with communities.

Culture & Benefits

• Hybrid work model with office attendance averaging four days per week.
• Work with global teams in a collaborative environment focused on creativity, connection, and inclusion.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.
• Equal opportunity workplace committed to respect and equal career opportunities.

Hiring process

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