Senior UA Manager (Mobile)

TL;DR

Senior UA Manager (Mobile Marketing): Launching and optimizing user acquisition campaigns on Facebook and TikTok for social discovery platforms with an accent on LTV/CPA optimization and audience analytics. Focus on scaling channels, testing creative concepts, and analyzing sales funnel metrics to drive profitability.

Location: Worldwide (Remote)

Company

One of the world's largest groups of social discovery companies operating globally recognized brands like DateMyAge and Dating.com.

What you will do

• Launch and optimize Facebook Ads and TikTok Ads campaigns.
• Analyze project and audience performance using AppsFlyer and internal BI tools.
• Scale acquisition channels while maintaining target LTV/CPA levels.
• Test new creative concepts, targetings, and ad formats.

Requirements

• 2+ years of successful performance UA for mobile apps.
• Expertise in Facebook (Meta) and TikTok Ads (mandatory).
• Strong understanding of unit economics and sales funnel metrics.
• Knowledge of MMPs (AppsFlyer) and SKAdNetwork.
• Fluent Russian and English B1+.

Nice to have

• Experience with Twitter, Google Ads, Pinterest, Snapchat, Apple Search Ads, or DSPs.

Culture & Benefits

• Full-time remote work opportunity with a "Work-From-Anywhere" policy.
• 28 calendar days of vacation and 7 additional wellness days per year.
• Health benefit compensation up to $1,000 gross per year.
• Workplace organization reimbursement up to $1,000 gross every 3 years.
• Referral bonuses up to $5,000 and 50% payment for professional training and conferences.
• Corporate discount for English lessons.