Senior Performance Marketing Specialist (Mobility)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Senior Performance Marketing Specialist (Marketing): Leading rider acquisition strategies in select markets with an accent on budget optimization and ROI across Google, Meta, and TikTok. Focus on scaling high-impact campaigns, analyzing creative performance, and implementing a rigorous testing culture to drive growth.
Location: Hybrid (Tallinn, Estonia) - at least 12 monthly in-office days required
Company
Bolt is a global mobility platform providing ride-hailing, food delivery, and micro-mobility services across 50 countries.
What you will do
- Own the end-to-end growth roadmap and lead budget experimentation to maximize ROI across core business verticals.
- Design and scale high-impact performance campaigns across Google, Meta, and TikTok, optimized for user acquisition.
- Lead user acquisition efforts in specific regions, collaborating with local stakeholders to align with market context.
- Analyze creative performance data to provide actionable insights for the creative team and asset iteration.
- Partner with Martech, Analytics, and Brand teams to align growth initiatives and document results.
- Monitor budget pacing and KPIs (Paybacks, CPA, iROI) to inform quarterly budget planning.
Requirements
- Experience optimizing and scaling campaigns on Google, Meta, and TikTok with deep platform knowledge.
- Proven track record of managing 5-digit monthly budgets and owning end-to-end ROI results.
- Strong analytical mindset with experience in incrementality and conversion lift tests.
- Proficiency with GA4 and MMPs such as AppsFlyer, Adjust, or Singular.
- Ability to translate creative performance data into actionable production insights.
- Self-driven project management skills for independently ideating and executing testing initiatives.
Nice to have
- Basic knowledge of Figma or Canva.
Culture & Benefits
- Competitive salary and stock options.
- Comprehensive wellness perks for physical and mental health.
- One-month paid sabbatical after 5 years of tenure.
- Annual company events and regular team gatherings.
- Hybrid work model balancing flexibility with in-person collaboration.
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