Global Brand & Marketing Director (Gamedev)

TL;DR

Global Brand & Marketing Director (Gamedev): Leading hirify.global’s global marketing function across brand, creative, performance, and lifecycle with an accent on global positioning and growth of Hunt: Showdown 1896 and unannounced projects. Focus on building a high-performing creative engine, optimizing CAC/LTV/ROAS, and integrating AI into operational workflows.

Location: Hybrid in Frankfurt, Germany (3 days office, 2 days remote). Must be willing to relocate to Germany.

Company

hirify.global is a global game development studio known for creating high-fidelity games and cutting-edge technology.

What you will do

• Define global marketing strategy across brand, creative, paid media, and CRM.
• Lead global positioning and creative direction for Hunt: Showdown 1896 and other unannounced projects.
• Manage the marketing P&L, channel mix, and key KPIs including CAC, LTV, and ROAS.
• Lead a multidisciplinary in-house creative engine encompassing art direction, video, and design.
• Collaborate with publishing product leadership to translate product strategy into season plans and campaigns.
• Champion AI fluency across research, analytics, and operational workflows to amplify team output.

Requirements

• 10+ years of marketing leadership experience, with at least 5 years specifically in the video games industry.
• Proven success leading global launches and live service marketing for multi-product portfolios.
• Strong commercial fluency in CAC/LTV management and paid channel optimization.
• Experience building and leading multidisciplinary creative teams (art, video, design, copy).
• English: Excellent communication skills required.
• Must be willing to relocate to Frankfurt am Main, Germany.

Culture & Benefits

• Comprehensive relocation support including budget, flights, visa assistance, and 3 months of company housing.
• Hybrid working model with 3 days in the office and 2 days remote.
• Free public transport pass in Frankfurt and membership at Fitness First gym chain.
• Modern, state-of-the-art office located in the heart of Frankfurt.
• Professional development career plans and German language courses for employees and their families.
• Generous vacation policy starting at 24 days per year, increasing with tenure.