Senior Paid Media Strategist (SaaS)

TL;DR

Senior Paid Media Strategist (SaaS): Driving profitable growth across a portfolio of SMB software brands through strategic ownership of paid channels with an accent on cross-channel strategy, agency management, and business outcomes. Focus on optimizing CAC/LTV, scaling high-accountability agency models, and integrating AI-driven bidding and measurement.

Location: Must be based in the United States and eligible to work without sponsorship

Salary: $110,000 – $130,000 USD per year

Company

A leading service commerce platform providing end-to-end SaaS solutions for the service economy across Home, Health, and Wellness industries.

What you will do

• Own the paid media business outcomes, defining targets for pipeline, new subscriptions, and CAC/CAF efficiency across a brand portfolio.
• Develop and evolve cross-channel strategies spanning search, paid social, affiliates, and influencer/creator partnerships.
• Act as the primary interface for GMs, brand leaders, and finance teams regarding performance, budgets, and strategic trade-offs.
• Manage and hold agency partners accountable through clear briefing, performance scorecards, and rigorous standards of execution.
• Lead the testing roadmap for audiences, creatives, and landing pages to drive incrementality and optimize the conversion funnel.

Requirements

• 6+ years of experience in paid media or performance marketing with a track record of owning business targets.
• Must be based in the United States and eligible to work without sponsorship.
• Proven experience managing agency-led models and hands-on execution in both in-house and agency environments.
• Multi-channel fluency across paid search, paid social, and either affiliate or influencer marketing.
• Strong command of performance economics (ROI, CAC, LTV, CPA) and B2B/SMB subscription funnels.
• Analytical confidence to challenge attribution data and present a persuasive narrative to senior stakeholders.

Nice to have

• Background in B2B SaaS, subscription-based, or e-commerce businesses.
• Working knowledge of incrementality testing, MMM, or modern measurement in signal-constrained environments.
• Familiarity with how AI is reshaping campaign strategy and ad operations.

Culture & Benefits

• Flexibility to work remotely, hybrid, or in-office within the US.
• Comprehensive health and wellness benefits available from day one, including a wellness stipend.
• 401(k) plan with up to a 4% match and immediate vesting.
• Flexible and generous (FTO) time-off policy.
• Employee Stock Purchase Program.