Product Marketing Manager

TL;DR

Product Marketing Manager (B2B Software): Leading positioning and messaging strategy for Asset Management solutions with an accent on competitive analysis and cross-functional alignment. Focus on creating impactful collateral, conducting customer research, and bridging the gap between product development and GTM teams.

Location: Hybrid in Buenos Aires (CABA/AMBA), requiring office attendance at least twice a week.

Company

hirify.global is a leading software company providing Service and Asset Management solutions to thousands of companies across 70 countries.

What you will do

• Lead the positioning and messaging strategy for Asset Management solutions in alignment with brand guidelines.
• Develop and update marketing collateral and interactive product demos to showcase key use cases.
• Collaborate with design and content teams to craft effective copy for the company website.
• Act as the Voice of the Customer by conducting research and interviews with clients and industry experts.
• Liaise between GTM and Product teams to ensure go-to-market strategies align with the development roadmap.
• Perform ongoing competitive analysis to refine messaging and maintain a competitive edge.

Requirements

• Bilingual proficiency in English and Spanish.
• Proven experience in Product Marketing, preferably within the B2B software or technology industry.
• Strong written and verbal communication skills for translating technical concepts into compelling messaging.
• Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
• Must be located in or be able to commute to the Belgrano, CABA area for hybrid work.

Nice to have

• Experience launching a product or working in a startup environment.

Culture & Benefits

• Career development opportunities.
• English language lessons.
• Extended PTO.