Senior Business Analyst (Ads & Monetization)

TL;DR

Senior Business Analyst (Ads & Monetization): Driving revenue growth and strategic decisions for Merchant and Brand Ads verticals with an accent on KPI frameworks, revenue forecasting, and commercial analysis. Focus on solving ambiguous commercial problems, optimizing pricing models, and automating scalable reporting infrastructure.

Location: Hybrid (Estonia). Must be based in Harjumaa, Estonia, with at least 12 monthly in-office days required

Company

hirify.global is a global mobility platform providing ride-hailing, food delivery, and micro-mobility services across 50 countries.

What you will do

• Own the monetization analytics function, evolving KPI frameworks and analytical infrastructure to drive revenue decisions.
• Build and maintain revenue forecast models and track target-setting accuracy across various markets.
• Act as an analytical partner to Account Managers, Product, and Engineering to translate business questions into commercial action.
• Decompose ambiguous commercial problems into hypotheses and deliver actionable recommendations.
• Proactively identify revenue opportunities, pricing inefficiencies, and untapped market segments.
• Partner with data engineering to automate manual workflows and build scalable, self-serve reporting.

Requirements

• 5+ years of experience in analytics, BI, or commercial analytics within marketplace, e-commerce, or digital advertising.
• Advanced SQL expertise, including CTEs, window functions, multi-table joins, and cohort analysis.
• Proven track record of building forecasting models and communicating methodology and assumptions.
• Strong problem-structuring skills to break down ambiguous business questions into key drivers.
• Hands-on experience with data visualization tools such as Looker, Tableau, or Metabase.
• Daily use of AI tools is a baseline expectation for all employees

Culture & Benefits

• Competitive salary and stock options.
• Wellness perks for physical and mental health.
• 1-month paid sabbatical after 5 years of service.
• Hybrid work model balancing flexibility with in-person collaboration.
• Annual company events and smaller team gatherings.