Senior Data Analyst (Marketing Analytics)

TL;DR

Senior Data Analyst (Marketing Analytics): Managing and optimizing marketing data infrastructure to drive growth strategy with an accent on web analytics, CRM integration, and scalable data modeling. Focus on bridging technical SQL logic with business strategy to provide actionable intelligence across Salesforce and Marketo platforms.

Location: Hybrid role based in Toronto, Ontario, Canada

Salary: $99,000 – $136,400 CAD

Company

Okta is a leading identity and access management company providing neutral infrastructure to secure digital identities for organizations worldwide.

What you will do

• Serve as the subject matter expert for marketing analytics, investigating performance across web, automation, and CRM platforms.
• Partner with Marketing and Data & Insights teams to translate complex SQL logic into actionable business insights.
• Architect and maintain scalable marketing data models within Snowflake.
• Manage and manipulate key Salesforce objects including Leads, Contacts, and Accounts to track the customer journey.
• Identify and implement process innovations and reporting improvements beyond standard dashboards.
• Solve complex data challenges by evaluating limited information to determine the right course of action.

Requirements

• BS in CS, MIS, Mathematics, Marketing Analytics, or a related technical field.
• 5+ years of experience as a Data Analyst (3+ years with a Master’s degree).
• Expert-level SQL proficiency and extensive experience with Snowflake.
• Deep understanding of web analytics and marketing systems like Marketo and Salesforce.
• Strong foundation in data modeling principles and ER diagramming.
• Excellent communication skills with the ability to influence senior stakeholders.

Nice to have

• Experience with ABX platforms such as 6sense or CommonRoom.
• Knowledge of Adobe Target data for personalization analysis.
• Background in data governance and data provenance frameworks.
• Experience in dashboard development using Tableau or Looker Studio.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• RRSP retirement savings plan with company match.
• Healthcare spending accounts and telemedicine access.
• Paid time off and parental leave policies.
• Global community with a focus on social impact and professional development.