Senior Data Analyst (Marketing Analytics)

TL;DR

Senior Data Analyst (Marketing Analytics): Analyzing complex marketing data and optimizing performance across web, automation, and CRM platforms with an accent on SQL-driven insights and data modeling. Focus on bridging the gap between technical infrastructure and business strategy to drive growth and funnel efficiency.

Location: Hybrid role based in Bellevue, Washington or San Francisco, California.

Salary: $114,000 – $175,000 USD (range varies by location).

Company

Okta is a leading identity and access management company providing secure, neutral infrastructure for organizations to manage digital identities.

What you will do

• Serve as the subject matter expert for marketing analytics, investigating performance across web, automation, and CRM platforms.
• Partner with Marketing and Data & Insights teams to translate complex SQL logic into actionable business intelligence.
• Architect and maintain scalable marketing data models within Snowflake.
• Optimize the customer funnel by managing and manipulating key Salesforce objects including Leads, Contacts, and Accounts.
• Drive process innovation by implementing reporting improvements beyond traditional dashboards.
• Solve complex data challenges with limited information to support strategic decision-making.

Requirements

• Must be based in or able to work from Bellevue, WA or San Francisco, CA.
• BS in CS, MIS, Mathematics, Marketing Analytics, or related technical field.
• 5+ years of experience as a Data Analyst (3+ years with a Master’s degree).
• Expert-level SQL proficiency and extensive experience with Snowflake.
• Deep understanding of web analytics and marketing systems like Marketo and Salesforce.
• Strong foundation in data modeling principles and ER diagramming.

Nice to have

• Experience with ABX platforms like 6sense or CommonRoom.
• Knowledge of Adobe Target data for personalization analysis.
• Background in data governance and data provenance frameworks.
• Proficiency in dashboard development using Tableau or Looker Studio.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Flexible spending accounts and paid leave including PTO and parental leave.
• Global community with over 20 offices worldwide focused on innovation.
• Immersive in-person onboarding experience to foster team connection.