Senior Programmatic Executive (Marketing)

TL;DR

Senior Programmatic Executive (Marketing): Managing and optimizing programmatic advertising campaigns across multiple DSPs with an accent on audience targeting, budget allocation, and performance analysis. Focus on driving campaign ROI, collaborating with vendors, and mentoring junior team members to ensure high-quality delivery.

Location: Beirut, Lebanon (Hybrid: expected in-office presence around four days a week)

Company

hirify.global is a global, AI-driven media operating unit of WPP, focused on delivering creative personalization and transformational growth for leading brands.

What you will do

• Plan, execute, and optimize programmatic campaigns across platforms like DV360, The Trade Desk, and Amazon.
• Develop sophisticated audience targeting strategies using first, second, and third-party data.
• Monitor campaign performance, analyze trends, and implement optimizations to maximize ROI and KPIs.
• Manage campaign budgets and collaborate with external vendors, including DSPs and data providers.
• Generate performance reports and provide actionable insights to internal stakeholders.
• Support team leadership by training and developing junior team members.

Requirements

• 1.5+ years of hands-on experience in programmatic operations and campaign management.
• Deep understanding of the programmatic ecosystem, including SSPs, DSPs, ad servers, and verification partners.
• Proven expertise in core trading platforms such as DV360, The Trade Desk, and Amazon.
• Familiarity with various buying and deal types including OMP, PMP, and programmatic guaranteed.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Must be based in or able to work from the Beirut office on a hybrid basis.

Culture & Benefits

• Access to global WPP and hirify.global networks for professional growth and networking.
• Comprehensive benefits including medical, dental, and vision insurance.
• Group retirement plans and employee mental health awareness days.
• Supportive environment with employee resource groups and regular team events.
• Commitment to diversity, equity, and inclusion with a focus on career progression.