Head of SEO (iGaming)

TL;DR

Head of SEO (iGaming): Leading organic growth across a global portfolio of sports and betting media brands with an accent on strategic roadmaps and AI-assisted SEO workflows. Focus on scaling organic traffic across multiple languages and markets, optimizing technical SEO, and managing a team of 15 specialists.

Location: Fully Remote

Company

Global sports and betting media group building and operating leading digital brands across 30+ countries.

What you will do

• Define and execute the SEO roadmap across various brands, markets, and languages.
• Monitor rankings, traffic, conversions, crawlability, and indexation to ensure optimal performance.
• Improve AI-assisted workflows for SERP analysis, content QA, briefs, and internal linking.
• Lead, coach, and develop a team of 15 SEO specialists and Team Leads.
• Develop scalable SEO systems, dashboards, and reporting frameworks in collaboration with Data and Automation teams.

Requirements

• Proven SEO leadership experience in iGaming, betting, affiliate SEO, lead generation, or large media businesses.
• Track record of growing organic traffic across multiple websites, markets, or languages.
• Strong expertise in technical SEO, content SEO, internal linking, and SERP analysis.
• Hands-on experience with Google Search Console, GA4, Ahrefs, SEMRush, and Screaming Frog.
• Fluent English proficiency.
• Interest in AI and automation with a data-driven, hands-on approach.

Culture & Benefits

• Fully remote work environment.
• Ownership of SEO across a massive international portfolio.
• Access to advanced internal AI tools, crawl data, and automation support.
• Competitive compensation based on experience.
• Opportunity to shape the future of AI-driven SEO at scale.