Senior Data Analyst (Social Intelligence)

TL;DR

Senior Data Analyst (Social Intelligence): Developing online conversational data into insightful findings to optimize marketing strategies with an accent on social listening and market trend analysis. Focus on translating complex unstructured social data into actionable recommendations and predictive insights for brand growth.

Location: Hybrid (Johannesburg, South Africa). Teams are in the office an average of four days a week.

Company

hirify.global, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue-chip client partners.

What you will do

• Lead the implementation and configuration of social listening tools to extract meaningful insights from unstructured online data.
• Analyze social data to identify emerging trends, consumer behaviors, and competitive landscapes to inform strategic planning.
• Develop data-backed insights that directly influence social media strategy, marketing campaigns, and brand messaging.
• Own the end-to-end process of defining, setting up, and validating data measurement for conversational data sources.
• Build and maintain interactive dashboards using BI tools to provide real-time visibility into social performance.
• Mentor junior analysts within the Data & Insights team to foster analytical excellence.

Requirements

• 5+ years of experience in data analytics, with a significant focus on social media analytics or conversational intelligence.
• Proven track record of providing data-driven insights that result in quantifiable business improvement.
• Proficiency with social listening platforms such as Brandwatch, Sprinklr, Talkwalker, or NetBase Quid.
• Strong command of data visualization tools like Tableau, Power BI, or Looker.
• Exceptional ability to communicate complex analytical findings to non-technical stakeholders.
• Solid understanding of marketing principles, digital advertising, and brand management.

Nice to have

• Experience with Natural Language Processing (NLP) techniques for sentiment analysis, topic modeling, and entity extraction.

Culture & Benefits

• Hybrid work environment designed to foster creativity, collaboration, and connection.
• Opportunity to work with world-renowned blue-chip brands like Microsoft, Coca-Cola, and Dell.
• Inclusive culture committed to equal opportunity and professional progress for all employees.
• Access to a massive global network of 26,000 talented professionals across 55+ markets.