Digital Strategist

TL;DR

Digital Strategist (Marketing): Leading and developing social media and content strategies that align with brand and business objectives with an accent on emerging platforms, cultural trends, and performance-driven execution. Focus on collaborating with creative teams to deliver innovative digital touchpoints and translating complex data into actionable strategic recommendations.

Location: Must be based in Casablanca, Morocco (Hybrid: 4 days/week in office).

Company

hirify.global is a leading global creative agency, part of WPP, specializing in brand experience, customer experience, and commerce for major blue-chip clients.

What you will do

• Develop comprehensive social media and content strategies aligned with business goals.
• Act as a subject matter expert on emerging platforms, formats, and cultural trends.
• Collaborate with creative teams to brief and co-create performance-driven content.
• Monitor real-time social media performance and identify optimization opportunities.
• Translate complex data and insights into clear, actionable strategic reports.
• Ensure consistency and innovation across all digital touchpoints for assigned brands.

Requirements

• Minimum 5 years of experience in Digital Strategy.
• Proven expertise in social media and content strategy development.
• Deep understanding of current social media platforms and cultural trends.
• Strong analytical skills for performance monitoring and optimization.
• Demonstrated ability to collaborate effectively with creative teams.
• Excellent communication skills for translating data into strategic recommendations.

Culture & Benefits

• Hybrid work environment fostering creativity and collaboration.
• Opportunity to work with world-class blue-chip client partners.
• Commitment to an inclusive culture with equal opportunity for career progression.
• Part of a global network with 26,000+ talented professionals.