AI & SEO Content Strategist (Fintech)

TL;DR

AI & SEO Content Strategist (Fintech): Leading content optimization initiatives for banking products to improve organic visibility and AI search discoverability with an accent on search intent and AI-generated answer formats. Focus on conducting keyword and prompt research, building comprehensive content briefs, and optimizing internal linking structures for AI-readable content.

Location: Beirut, Lebanon (Hybrid - average 4 days a week in office)

Company

hirify.global is a leading creative company part of WPP that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Develop SEO and AI-focused content strategies across banking journeys.
• Conduct keyword, prompt, and content gap research to identify growth opportunities.
• Build detailed content briefs for product pages, guides, FAQs, and comparison content.
• Optimize metadata, headings, internal linking, and AI-readable content.
• Identify long-tail and conversational search opportunities.
• Align content with AI-generated answer formats to support AI Visibility and Share of Voice initiatives.

Requirements

• 4-6 years of experience in SEO content strategy.
• Strong understanding of search intent and content optimization.
• Knowledge of AI Search and AI Overview optimization.
• Experience with SEO tools and content analysis platforms.
• Experience in financial services or banking is preferred.
• Must be based in Beirut, Lebanon.

Culture & Benefits

• Work with world-renowned brands like Microsoft, Coca-Cola, and Dell.
• Collaborative and creative environment fostering connection and innovation.
• Hybrid work approach balancing office presence with flexibility.
• Inclusive culture committed to equal opportunity and professional progression.