Web Development & Operations Manager

TL;DR

Web Development & Operations Manager (WordPress/CMS): Own the hirify.global Travel website and campaign digital experience, ensuring fast, accurate web presence tightly connected to active marketing programs with an accent on ABM landing page deployment, personalization, and reliable analytics. Focus on building and governing WordPress workflows, implementing tracking (GA4/UTM), supporting CRO testing, and maintaining on-page SEO and site health for named airline accounts.

Location: Sofia, Bulgaria (Hybrid)

Company

hirify.global is a travel technology company powering AI-driven airline retailing.

What you will do

• Own WordPress development and CMS governance for the hirify.global Travel website, managing staging-to-production workflows in Pagely and deploying changes without disrupting live campaigns.
• Build and deploy tier-based ABM landing pages from campaign briefs, ensuring correct tracking, form/automation workflow connections, and tailoring by account tier and buying group.
• Develop reusable templates, Gutenberg blocks, and modular landing page components to help the marketing team launch pages efficiently and consistently.
• Implement personalization rules and dynamic content experiences for named airline accounts based on tier and engagement signals.
• Configure and maintain analytics, conversion tracking, and campaign tagging (GA4 and UTM frameworks) so account-level engagement data is reliable in dashboards.
• Support CRO test implementation, optimize conversion pathways, and execute on-page SEO updates while monitoring site health (speed, broken links, forms, UX).

Requirements

• 5–8+ years of experience managing enterprise B2B WordPress websites, preferably in a SaaS or technology environment.
• Strong WordPress development skills: custom templates, Gutenberg blocks, HTML, CSS, and basic PHP to build/modify front-end components.
• Experience building and deploying ABM (named-account) campaign landing pages integrated with marketing automation platforms and CRM systems.
• Experience implementing personalization and dynamic content on B2B websites, ideally in coordination with an ABM platform.
• Proficiency with GA4, UTM tagging, and conversion tracking setup to ensure account-level engagement data is captured correctly.
• Solid on-page SEO and technical site optimization experience, plus experience supporting CRO testing and conversion pathway optimization.

Culture & Benefits

• Flexible ways of working and a hybrid setup based in Sofia.
• Continuous learning and support for growth and innovation.
• Customer-success driven culture focused on delivering on commitments.
• Values-driven environment: ownership, innovation, and care.

Hiring process

• Interviews focused on web operations ownership, ABM landing page delivery, tracking/analytics reliability, and collaboration with marketing and creative.
• Discussion of experience with WordPress governance, personalization, CRO, and SEO/technical optimization.