Brand Strategy Research Specialist

TL;DR

Brand Strategy Research Specialist (Brand Strategy & Research): Execute and analyze quantitative and qualitative brand and market research to support hirify.global’s brand growth, with an accent on brand measurement across regions and turning insights into strategic value. Focus on synthesizing macro data, shaping brand strategy inputs (audience definition and creative briefings), and enabling cross-functional marketing and product teams with clear, actionable findings.

Company

hirify.global is a consumer marketplace focused on enabling people to buy and sell locally.

What you will do

• Execute research end-to-end, including quantitative market research (market research, brand tracking, NPS) and qualitative studies (e.g., focus groups), coordinating external partners or in-house delivery.
• Synthesize and organize macro data points, communicating insights as a central hub for identifying opportunities and solving brand-related problems.
• Shape brand strategy by providing key insights and strategic thinking, acting as a stakeholder from audience definition to creative briefings.
• Interpret and present findings to marketing stakeholders, translating complex data into actionable strategies.
• Collaborate cross-functionally with UX Research to build a centralized knowledge base for marketing and product teams.
• Monitor the market by tracking and analyzing competitor activity with the Media team.

Requirements

• Proven experience leading and executing quantitative market research projects end-to-end.
• Strategic and analytical mindset to critically evaluate data, connect disparate data points, and form a clear strategic point of view.
• Strong project management and coordination skills to manage multiple moving parts in a dynamic environment.
• Data literacy with proficiency in spreadsheet tools such as Excel or Google Sheets.
• Professional verbal and written communication skills in English and Spanish to influence cross-functional teams.

Culture & Benefits

• Barcelona-based role with a hybrid model: minimum 6 office days per month; teams self-organize cadence and in-person/remote rituals.
• Private health insurance with Alan and flexible working hours with short Fridays.
• Generous individual learning budget of 2k per year and group/individual English, Catalan & Spanish lessons during working day.
• Flexible remuneration options (e.g., kindergarten/food/transport check) plus gym & wellness plan including physiotherapist in the office.
• Relocation package (monetary support and legal advice) and visa sponsorship when applicable.
• 26 holidays per year and additional perks including referral program, charity donation, and home office setup support.

Hiring process

• Intro call with Talent Acquisition (45–60 minutes).
• Technical task (coding challenge) with up to 7 days to complete.
• Expertise, stakeholder, and culture interviews (60–90 minutes each), followed by an offer discussion and written confirmation.