Customer Journey Expert (Digital Content Manager)

TL;DR

Customer Journey Expert (Digital Content Manager): Managing and optimizing digital content across Wholesale Banking channels with an accent on content strategy, SEO/GEO, and performance analysis. Focus on driving content maturity, collaborating with global stakeholders, and ensuring high-quality user experiences for corporate clients.

Location: Must be based in or able to work from Bucharest or Cluj-Napoca, Romania

Company

hirify.global Romania provides software development, data management, and operational services to ING units worldwide, operating from Bucharest and Cluj-Napoca.

What you will do

• Maintain and improve digital content quality across Wholesale Banking channels using Bloomreach CMS.
• Develop and execute content strategies that resonate with senior decision-makers at large corporate organizations.
• Act as a trusted advisor to stakeholders, guiding them on content improvements and best practices.
• Measure content performance using Adobe Analytics and translate data into actionable insights.
• Manage content lifecycle, including structure, governance, and multi-language translations.
• Deliver training and develop guidelines to raise overall content maturity within the organization.

Requirements

• Minimum 5 years of experience in digital content management, preferably in banking or financial services.
• Near-native English proficiency (verbal and written).
• Proven expertise in storytelling, content lifecycle management, and SEO/GEO.
• Strong analytical skills with experience in data-driven content optimization.
• Hands-on experience with CMS platforms and website domain management.
• Ability to manage multiple stakeholders and drive projects in a complex, fast-paced environment.

Nice to have

• Working knowledge of Bloomreach CMS.
• Experience with Adobe Analytics.
• Enthusiasm for AI and emerging content technologies.

Culture & Benefits

• Flexible way of working in a highly collaborative environment.
• Opportunity to work on impactful solutions for a global banking network.
• Focus on constructive feedback and professional growth.
• Exposure to a diverse, international environment with colleagues across 35+ countries.