Team Lead of Media Buying (AdTech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Team Lead of Media Buying (AdTech): Managing the full buying cycle and scaling profitable links with an accent on CPA strategy, team development, and ROI optimization. Focus on building hypothesis testing systems, developing direct partnerships, and managing cross-functional collaborations.
Location: Remote from any part of the world, Hybrid or Office (Prague, Warsaw)
Company
TRAFFIC GROUP is a full-service media buying and advertising company developing ad products with a global team of experts.
What you will do
- Manage the full buying cycle, including searching for sources/offers, testing, optimization, and scaling.
- Lead buying and bizdev teams, overseeing hiring, development, and KPI monitoring (ROI, profit, spend).
- Develop short-term and long-term CPA strategies to identify new growth points in GEOs, sources, and verticals.
- Build and maintain a hypothesis testing system and monitor financial flows.
- Collaborate with Product, Direct Traffic, RTB, and Direct Demand departments to improve product development.
Requirements
- 3-5+ years of experience in media buying, CPA, or affiliate marketing.
- Experience with advertising formats: popunder, in-page, push, and in-app.
- Deep understanding of key metrics: ROI, CR, EPC, and CPA.
- Proficiency with trackers, analytics, BI tools, and anti-fraud traffic quality management.
- Proven experience managing teams of 5+ employees.
Culture & Benefits
- Full remote work from any part of the world.
- 28 working days of vacation plus additional paid leave for family events.
- Comprehensive sick leave: 10 days with medical certificate and 3 days without.
- Professional growth via courses from the Academy.
- Provision of top-tier equipment and paid professional tools.
- Fully-paid participation in professional conferences.
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