Head of User Acquisition (Gamedev)

#Удаленка

Вакансия: Head of User Acquisition
Заработная плата: по результатам собеседования

Локация работы: #Удаленка, #Гибрид (удаленка, но с обязательным посещением офиса время от времени)
Город, где располагается офис(ы): Санкт-Петербург
Квалификации сотрудника: #Lead, Head of
Занятость: Full-time

Описание вакансии:
A global gamedev company seeks an analytical, enthusiastic marketing professional to join us as a Head of User Acquisition (UA). In this role, you will allocate a marketing budget for our games and partner with stakeholders to implement a strategy. This role will involve spending hundreds of thousands of dollars per month across mobile platforms (iOS, Android) in pursuit of our user acquisition goals to grow our key titles. In addition to managing user acquisition campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and the marketing team’s use. Some of your responsibilities include:

For which tasks?
- Own and execute the overall User Acquisition strategy across paid, incentive, and emerging acquisition channels.
- Define budget allocation, growth priorities, and scaling strategies across the UA portfolio.
- Lead and develop the User Acquisition function, building processes, frameworks, and best practices.
- Manage large-scale acquisition campaigns across multiple platforms and traffic sources.
- Own relationships with key advertising, affiliate, and incentive traffic partners.
- Continuously identify, test, and scale new acquisition opportunities.
- Drive experimentation across creatives, audiences, bidding strategies, and acquisition channels.
- Partner closely with Product, Analytics, and Creative teams to maximize growth and profitability.
- Monitor and optimize key business metrics including user quality, retention, LTV, ROAS, and payback periods.
- Build forecasting models and provide regular performance updates to company leadership.
- Stay ahead of industry trends, platform changes, and emerging opportunities within mobile growth and user acquisition.

We're looking for:
- 5+ years of User Acquisition / Performance Marketing experience in mobile gaming.
- Proven track record of scaling mobile products through paid acquisition and performance marketing.
- Hands-on experience with incentive traffic, offerwalls, rewarded acquisition channels, and affiliate partnerships (must-have).
- Strong understanding of UA economics and key metrics including CPI, CPA, ROAS, LTV, Retention, and Payback.
- Experience managing significant UA budgets and making data-driven investment decisions.
- Experience building, leading, and developing high-performing UA teams.
- Strong analytical mindset with the ability to identify growth opportunities and optimize performance through data.
- Ownership mentality and ability to independently drive initiatives from strategy to execution.
- Excellent stakeholder management skills and ability to collaborate cross-func