Brand & Communications Director (FMCG)

TL;DR

Brand & Communications Director (FMCG): Leading brand strategy, positioning, and communication ecosystem for a major health and nutrition brand with an accent on cross-channel consistency and long-term brand equity. Focus on building iconic consumer brands, developing impactful communication platforms, and leading cross-functional teams to deliver outstanding business results.

Location: Must be based in or able to commute to Hamburg for regular bi-weekly on-site collaboration.

Company

hirify.global is Germany's leading sports nutrition and dietary supplement company, operating a unique digital direct-to-consumer and social commerce business model.

What you will do

• Define and evolve brand positioning, architecture, and communication strategy across all markets and channels.
• Act as the guardian of the brand, ensuring consistency across campaigns, content, packaging, and digital touchpoints.
• Lead the development of integrated communication platforms and campaigns to drive awareness and brand equity.
• Shape consumer-centric strategies by defining target audiences, key messages, and activation plans.
• Lead and develop internal creative teams while managing external agencies and production partners.
• Collaborate with Product, DTC, and Marketing teams to create seamless consumer journeys and track brand performance.

Requirements

• 10+ years of international brand marketing and communications experience, ideally in FMCG.
• Fluent in German and English (C1+).
• Proven track record of building and scaling consumer brands through distinctive positioning.
• Extensive experience with large-scale brand platforms, visual identity systems, and packaging strategies.
• Strong expertise in digital-first, social, influencer, and e-commerce-driven brand building.
• Ability to work in a hybrid model with bi-weekly on-site presence in Hamburg.

Culture & Benefits

• Flexible working hours and remote work options (up to 100% outside of required office days).
• Attractive employee discounts and free products from company brands.
• Subsidized EGYM Wellpass membership and Corporate Benefits access.
• Deutschlandticket subsidy and company pension scheme.
• Workation opportunities and dog-friendly office environment.