обновлено 11 дней назад
Social Media Manager (Fintech)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Social Media Manager (Fintech): Defining and executing social media strategy across Instagram, LinkedIn, and YouTube for the Italian market with an accent on brand awareness, engagement, and customer acquisition. Focus on creating culturally resonant content, managing influencer collaborations, and optimizing paid social campaigns using data-driven insights.
Location: Milan, Italy; hybrid workplace
Company
provides a European finance workspace for SMEs, combining banking with financial tools and serving customers across eight European countries.
What you will do
- Define and execute 's social media strategy for the Italian market across Instagram, LinkedIn, and YouTube.
- Build and manage the monthly content calendar with Design, Press, Events, Product Marketing, Community, and external agencies.
- Create and edit photo and video content using CapCut, Edits, Figma, or similar tools, including on-camera content.
- Manage LinkedIn campaigns, coordinate Instagram paid campaigns with the Italian agency, and support YouTube Ads with the media team.
- Track KPIs, analyze campaign performance, and apply insights to improve the social strategy.
- Manage creator and influencer campaigns from sourcing and briefing through negotiation and performance tracking.
Requirements
- At least 3 years of in-house social media ownership for an Italian brand, rather than agency-side experience.
- Experience independently developing and executing channel strategies across Instagram, LinkedIn, and YouTube.
- Perfect written and spoken Italian and English, with strong Italian copywriting and localization skills.
- Practical experience with Sprout, Google Analytics, Looker Studio, or equivalent analytics tools.
- Experience managing LinkedIn campaigns and briefing agencies on Instagram paid campaigns.
- Experience running influencer campaigns end to end.
Nice to have
- B2B or scale-up experience.
Culture & Benefits
- Full ownership of the Italian market's social strategy and results.
- Opportunities to work across podcasts, influencer collaborations, event coverage, and video production.
- Cross-functional collaboration across Italy, Spain, and Portugal with Design, Press, Events, Product Marketing, Community, and global social teams.
- AI-first working environment with access to advanced AI tools and an expectation of daily experimentation.
- Flat, ownership-oriented team with a strong focus on customer satisfaction and diversity.
Hiring process
- The hiring process lasts 20 working days.
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