Hub Leader – Marketplaces (E-commerce)

TL;DR

Hub Leader – Marketplaces (E-commerce): Scaling the Marketplaces Hub (TikTok Shop, Etsy) to drive GMV growth and merchant acquisition with an accent on social commerce and cross-functional leadership. Focus on building scalable growth playbooks, managing P&L accountability, and accelerating execution velocity across sales and marketing.

Location: Remote or onsite in Riga, Latvia

Company

hirify.global is a global on-demand commerce engine formed by the merger of Printful, Printify, and Snow Commerce.

What you will do

• Own and scale the Marketplaces Hub, taking full P&L and GMV responsibility for TikTok Shop, Etsy, and emerging platforms.
• Lead a cross-functional mission team consisting of Sales, Success, Marketing, and Partnerships.
• Develop and execute platform-specific growth playbooks for merchant acquisition, onboarding, and retention.
• Collaborate with Product, Finance, and GrowthOps to remove structural bottlenecks and enhance product offerings.
• Define growth roadmaps, KPIs, and run data-driven experimentation loops to scale proven growth levers.
• Mentor talent and instill a high-performance ownership mindset across the hub.

Requirements

• 8–12+ years of experience in marketplaces, e-commerce, or social commerce roles.
• Proven track record of P&L or channel ownership.
• Strong knowledge of TikTok Shop and/or Etsy platform mechanics.
• Experience scaling merchant acquisition and retention programs on marketplace platforms.
• Proven ability to deliver results through dotted-line or matrix team structures.
• Strong analytical fluency in funnels, CAC/LTV, and unit economics.

Culture & Benefits

• Flexible working hours with the ability to start the day as late as 11 AM.
• Option to work remotely or from a modern office in Riga with free healthy lunch.
• Private health insurance and additional paid days off for mental/physical well-being and birthdays.
• Access to internal and external learning opportunities, mentorship, and hackathons.
• Employee discounts on merch and engaging team-building events.