Senior Principal UX Researcher

TL;DR

Senior Principal UX Researcher: Shaping the end-to-end customer experience strategy for the Xvantage platform with an accent on research leadership, insight-driven influence, and cross-functional collaboration. Focus on mentoring researchers, defining research roadmaps, and translating complex user insights into actionable product improvements.

Location: Must be based in Sofia, Bulgaria (Hybrid work model).

Company

hirify.global is a leading global technology company providing a vital link in the worldwide IT sales channel through its diverse solutions portfolio and digital platform, hirify.global Xvantage™.

What you will do

• Define research priorities and uncover customer needs in partnership with Product, Design, and Engineering teams.
• Mentor mid-level UX researchers to elevate research quality and strategic thinking.
• Own the UX research strategy and roadmap, specifically for the Xvantage platform.
• Influence product decisions by translating qualitative and quantitative insights into actionable recommendations.
• Advocate for customer-centered decision-making throughout the product development lifecycle.
• Collaborate with Data Science and Business Analytics to synthesize holistic customer behavior insights.

Requirements

• 8+ years of UX research experience in complex environments.
• Proven experience in Agile and Lean UX environments.
• Strong ability to influence stakeholders and drive evidence-based decision-making.
• Experience building or contributing to Voice of Customer (VoC) programs.
• Comfortable navigating ambiguity and setting research priorities independently.
• Strong business acumen and storytelling skills.

Nice to have

• Experience with complex B2B SaaS products and multi-step user journeys.
• Proficiency in quantitative research methods like surveys and A/B testing.
• Experience working on AI-powered or agentic AI products.

Culture & Benefits

• Competitive salary and bonus system.
• Comprehensive additional health insurance.
• Food vouchers and transport allowance.
• Well-being program and Multisport card.
• Access to online learning platforms and professional training opportunities.
• Modern office space with hybrid work flexibility.