SEO Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
SEO Manager (Fintech): Leading the organic search strategy for a major banking client with an accent on technical SEO, content, and Generative Engine Optimization (GEO). Focus on improving AI-powered search visibility, managing Google Business Profiles for multi-location branches, and aligning SEO roadmaps with banking compliance standards.
Location: Dubai, UAE (Hybrid - office attendance around 4 days a week)
Company
is a global AI-driven media operating unit and growth partner for leading brands, utilizing the WPP Open platform to deliver creative personalisation at scale.
What you will do
- Lead the SEO strategy and day-to-day delivery across technical, content, local, and GEO workstreams for banking accounts.
- Act as the main point of contact for the client, ensuring alignment and delivery against agreed business objectives.
- Build and manage quarterly and annual SEO roadmaps aligned with product focus areas and seasonal campaigns.
- Oversee technical SEO audits covering crawlability, indexation, site performance, and structured data.
- Develop on-page optimization for key banking products including accounts, cards, loans, and investments.
- Lead the GEO strategy to enhance brand visibility across AI-powered search platforms and LLMs.
Requirements
- 4+ years of SEO experience, ideally within an agency environment.
- Proven experience managing large or enterprise-level clients.
- Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
- Understanding of GEO / AI search optimization and generative search platforms.
- Hands-on experience with Google Business Profile for multi-location businesses.
- Proficiency with Google Search Console, GA4, Looker Studio, SEMrush, and Screaming Frog.
- Location: Must be based in Dubai, UAE
Culture & Benefits
- Comprehensive medical, vision, and dental insurance.
- Group retirement plans and significant paid time off.
- Access to global WPP networks for professional growth and learning.
- Employee mental health awareness days and preferential partner discounts.
- Hybrid work environment with frequent in-office events and collaborative culture.
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