User Acquisition Manager (Google Ads)

TL;DR

User Acquisition Manager (Google Ads): Managing and scaling user acquisition campaigns for the FitMe fitness app with an accent on Google Demand Gen and performance optimization. Focus on developing acquisition strategies, automating workflows, and leveraging data-driven insights to drive product growth.

Company

hirify.global is a leading developer of mobile entertainment and fitness applications.

What you will do

• Develop and execute the full Google acquisition strategy from research to scaling.
• Manage, optimize, and scale Demand Gen campaigns using Google Ads Editor.
• Conduct audience, funnel, keyword, and creative research to improve performance.
• Develop and implement A/B testing hypotheses to identify growth opportunities.
• Build and automate campaign structures and operational workflows.
• Collaborate with product and creative teams to align acquisition efforts with product goals.

Requirements

• 3+ years of experience managing Google Ads campaigns.
• Strong expertise in managing Demand Gen campaigns.
• Professional proficiency with Google Ads Editor.
• Experience working with Birch.
• Analytical mindset with strong data handling skills.

Nice to have

• Experience using AI for operational automation and testing.
• Strong understanding of product funnels and analytics.
• Familiarity with performance reporting and BI dashboards like Looker.
• Experience in building or improving acquisition processes.

Culture & Benefits

• Opportunity to work on a popular fitness product with a global reach.
• Collaborative environment with cross-functional teams.
• Focus on automation and innovative marketing practices.
• Professional growth through knowledge sharing and expertise development.