Drivers Marketing Lead LATAM (Ride-hailing)

TL;DR

Drivers Marketing Lead (Ride-hailing): Developing and executing driver marketing strategies across 16+ LatAm markets to increase driver acquisition and retention with an accent on omni-channel communication and local cultural nuances. Focus on optimizing analytically proven business metrics and leading cross-functional collaboration between HQ and local teams.

Location: Hybrid (Santiago, Chile)

Company

hirify.global is a global tech company redefining mobility through innovative technology and fair ride pricing, serving 360M users across 48 countries.

What you will do

• Create and execute driver marketing strategies for 16+ markets in LatAm, including Brazil, Mexico, Peru, Colombia, and Chile.
• Improve key business metrics such as the number of active drivers, new driver acquisition, and retention rates.
• Develop and own omni-channel communication streams, including CRM, performance marketing, SMM, and driver influencers.
• Execute on-the-ground marketing campaigns and conduct customer development (cus-dev) and research among drivers.
• Lead cross-functional collaboration with HQ and local teams to integrate regional expertise into the global driver strategy.

Requirements

• 5+ years of experience in marketing with expertise in brand-building strategies.
• English proficiency at C1 level or higher; resume must be submitted in English.
• Based in Santiago, Chile for a hybrid work arrangement.
• Deep understanding of local cultural nuances across Latin American countries.
• Proven project management skills and ability to coordinate cross-functional teams and local suppliers.
• Data-driven mindset with experience monitoring daily dashboards and driving measurable impact on metrics.

Nice to have

• Previous professional experience within the ride-hailing industry.

Culture & Benefits

• Opportunity to drive meaningful impact and shape the future of mobility at scale.
• Mission-driven environment focused on challenging injustice and creating fairer opportunities.
• Collaborative global culture within a high-growth tech company.