Senior Consumer Research Manager (Marketing)

TL;DR

Senior Consumer Research Manager (Market Research): Providing strategic intelligence to guide brand positioning and global expansion with an accent on consumer behavior and market gaps. Focus on conducting end-to-end qualitative and quantitative studies, managing agency partnerships, and transforming data into actionable human stories.

Location: Onsite/Hybrid in Lima, Peru

Company

hirify.global is a global tech company providing ride-hailing, freight, delivery, and financial services to 360M users across 48 countries with a mission to challenge injustice.

What you will do

• Track brand performance and health against global competitors.
• Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
• Manage the full research lifecycle from defining objectives and selecting methodologies to final presentation.
• Source and manage external research vendors to ensure high-quality methodology and budget optimization.
• Partner with Marketing, Brand, and Regional Managers to turn data into strategic business decisions.

Requirements

• 8+ years of experience in Consumer Insights or Market Research (agency and client side in global tech).
• Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking.
• Strong storytelling ability to translate complex data into actionable narratives.
• Experience managing multi-country research projects across diverse cultural contexts.
• Proficiency in research platforms (QuestionPro, SurveyMonkey), Excel, PowerPoint, and Tableau.
• Proficiency in statistical packages such as SPSS or R.
• Professional fluency in English.

Nice to have

• Experience creating dashboards from scratch in Tableau.
• Experience using Google Suite, Slack, and Miro.

Culture & Benefits

• Opportunity for advancement and upward mobility within the organization.
• Hybrid work arrangement.
• Mission-driven culture focused on positive social impact and challenging injustice.