Marketing Business Analyst (Gamedev)

TL;DR

Marketing Business Analyst (Gamedev): Measuring marketing performance and player acquisition/retention for mobile games with an accent on ROI improvement and data-driven decision making. Focus on building complex dashboards, conducting deep-dive analyses, and optimizing player engagement metrics.

Location: Hybrid in Tel Aviv

Company

A mobile gaming company based in Tel Aviv that develops high-quality social gaming experiences for millions of players.

What you will do

• Analyze marketing data to track performance, player acquisition, and retention.
• Develop and maintain dashboards and reports for executive management.
• Provide actionable insights to improve marketing ROI and player engagement.
• Collaborate with the marketing team to drive data-backed decisions.
• Conduct deep-dive analyses to solve complex analytical challenges.

Requirements

• 3+ years of experience as a Marketing Analyst.
• Strong proficiency in SQL for data extraction and analysis.
• Expertise in Tableau for data visualization and reporting.
• Strong understanding of marketing metrics and KPIs.
• BA or BS.c in Industrial/Information Systems Engineering, Computer Science, Statistics, or equivalent.
• Location: Must be based in Tel Aviv for hybrid work.

Culture & Benefits

• Opportunity to shape technology used by millions of players.
• Innovation-driven environment that encourages experimentation and creative problem solving.
• People-first culture focusing on collaboration and team synergy.