Public Relations Manager (APAC / Japan)

TL;DR

Public Relations Manager (APAC / Japan): Supporting and contributing to the planning, collaboration, execution, and measurement of PR & Media Relations Campaigns in the Asia-Pacific region with an accent on fostering a favorable image of the company among employees, potential candidates, clients, partners, influencers, industry leaders and gamers. Focus on developing a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets.

Location: Remote across the Asia-Pacific region or from the Kuala Lumpur or Tokyo office.

Salary: $55,000 - $100,000 a year

Company

hirify.global is a global commerce company providing tools and services to help developers solve the challenges of the video game industry.

What you will do

• Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
• Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets.
• Collaborate with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences.
• Manage media inquiries and interview requests.
• Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC.
• Engage in content creation focusing on thought leadership and maintaining a content bank of editorial ideas aligned with regional market plans.

Requirements

• BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
• 6-8 years of experience in strategizing and executing successful public relations campaigns with APAC market experience, including Japan.
• Strong networks with both local and international business and industry media outlets across the APAC region, including Japan.
• Exceptional writing and editing skills.
• PR event planning and execution experience within the APAC region, particularly Japan and South Korea.
• Fluency in Japanese and English is required. Proficiency in Korean or Mandarin is a bonus.
• Knowledge and understanding of Japan's Act on the Protection of Personal Information (APPI), as well as other local data privacy laws and business practices, will be essential.

Nice to have

• Relationships with content creators/influencers are an added advantage.
• Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus.

Culture & Benefits

• Customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized plans.
• In-house training, independent study, conference attendance, and higher education opportunities.