Nordic Content Manager (Insurance)

TL;DR

Nordic Content Manager (Insurance): Develop and manage website content across the Nordics with primary focus on Sweden, shaping end-to-end commercial customer buying journeys. With an accent on improving structure, clarity, tone of voice, usability, SEO, and conversion. Focus on using insights, data, and experimentation to continuously enhance content performance and customer experience.

Location: Bergshamra, Sweden (possibility of hybrid workplace, some travel within the Nordics)

Company

The biggest insurance company in the Nordics, helping commercial customers gain peace of mind through clear insurance solutions.

What you will do

• Develop and manage website content across the Nordics, primarily Sweden
• Own content in commercial customer journeys, from understanding needs to improving conversion and clarity
• Improve structure, clarity, tone of voice, and usability across pages and flows
• Work hands-on with SEO and content discoverability
• Use insights, data, and testing to enhance content performance and customer experience
• Collaborate in cross-functional squad with designers, developers, and specialists

Requirements

• Native-level Swedish writing skills
• Fluency in English as working language
• Experience in content management, digital content, copywriting, or editorial work
• Strong writing and editing skills with structure, clarity, and UX focus
• Experience with websites and digital customer journeys
• Interest in SEO, content optimization, and continuous improvement
• Solid project management skills

Nice to have

• Knowledge of digital accessibility
• Experience with conversion optimization
• Background in UX writing

Culture & Benefits

• Including work environment where everyone is welcome
• Career and development opportunities
• Social activities and highly skilled professional environment
• Health promoting workplace with wellness allowance and sports activities
• Great insurance benefits

Hiring process

• Application deadline: 29th of May
• Screening and interviews start immediately