Marketing Data Analyst

Marketing Data Analyst

Location: Auckland, New Zealand (preferred; open to candidates outside NZ with remote trial)

About EC Markets:

EC Markets is a globally recognized and regulated forex broker, committed to providing traders with innovative trading solutions, industry-leading platforms, and world-class support. With a growing presence in Asia, Europe, the Middle East, Australia, and now Latin America, EC Markets is expanding to better serve and support clients in the LATAM region.

About the Role:

The Marketing Data Analyst will be responsible for implementing, maintaining, and utilizing marketing analytics and tracking tools to provide clear, actionable insights on campaign performance and customer behavior. This role will work closely with the marketing and data teams to ensure that all key marketing activities are accurately tracked, measured, and continuously improved. This role focuses on tools such as Google Analytics, Microsoft Clarity, Meta Pixel, and internal tracking systems to support data-driven decision-making across the marketing function.

Responsibilities:

• Implement and manage marketing tracking tools (e.g. Google Analytics, Microsoft Clarity, Meta Pixel, internal systems) across websites, landing pages, and campaigns.
• Partner with the marketing and data teams to design tracking plans and define key events, conversions, and funnel steps.
• Monitor data quality, ensure tags and pixels are firing correctly, and proactively resolve tracking issues.
• Build and maintain standard marketing dashboards and reports to summarize campaign performance and trends.
• Provide clear, actionable insights and recommendations to improve conversion rates, lead quality, and ROI.
• Support A/B tests and experiments by defining metrics, setting up tracking, and analyzing results.
• Document tracking implementations, data definitions, and reporting standards to ensure consistency over time.
• Train marketing team members to read dashboards and basic reports so they can self-serve common questions.

Requirements:

• Bachelor's degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field.
• 2-4 years of experience in digital marketing analytics, web analytics, or a similar role.
• Hands-on experience with Google Analytics (preferably GA4) and at least one other tool such as Microsoft Clarity or Meta Pixel.
• Practical experience implementing and troubleshooting tags and pixels via tools such as Google Tag Manager.
• Strong skills in data extraction, analysis, and visualization using tools such as Excel/Sheets. Experience with BI tools (e.g. Looker Studio, Power BI, Tableau) is a plus.
• Ability to translate complex data into simple, actionable insights for non-technical stakeholders.
• Strong attention to detail, with a systematic approach to documentation and quality control.
• Good communication skills in English (both written and verbal); Chinese language skills are a plus.

What We Offer:

• Competitive base salary + performance-based commissions.
• Career growth opportunities in a dynamic and multicultural environment.
• Role is open to candidates outside New Zealand. If you do not hold a valid New Zealand work visa, we will initially assess your performance through a remote working arrangement. For those based in Auckland, we may invite you for an in‑person interview as part of the process. Salary is negotiable based on your experience and location.