Consumer Services Marketing Account Director

TL;DR

Consumer Services Marketing Account Director (Lead Gen): Drive performance through integrated marketing tactics across paid, owned, and earned channels for clients in consumer services with an accent on lead quality, funnel conversion, and market-level dynamics. Focus on owning senior client relationships, coordinating cross-functional teams, and leading retention/expansion strategies.

Location: Remote (United States), in-office, or hybrid for anyone legally eligible to work in the U.S.

Company

Tech-enabled growth marketing firm at the intersection of marketing, consulting, and data intelligence, offering services like SEO, paid media, PR, influencer marketing, and proprietary technology nova for revenue growth and brand recognition.

What you will do

• Employ AI technologies and leverage Nova ecosystem to optimize business processes.
• Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
• Work directly with client sales/operations to define good leads and integrate into targeting/creative strategy.
• Own senior client relationships, lead QBRs focused on cost per acquisition, and manage retention/expansion.
• Coordinate paid search, paid social, SEO, local, and creative teams around unified account strategy.
• Consult on geographic expansion, coach analysts/specialists, and maintain Pulse cadence.

Requirements

• 6+ years in lead gen or consumer services marketing, agency or in-house.
• Deep understanding of lead funnel economics: CPL, lead-to-opportunity rate, CPA, LTV by source.
• Experience aligning marketing to sales team capabilities and handling paid search-heavy/local campaigns.
• Familiarity with local SEO, GMB, and review strategies.
• Track record of shifting focus from lead volume to quality and growing/retaining accounts.

Nice to have

• Experience with clients having sales teams.

Culture & Benefits

• Base salary + commission opportunities.
• Robust medical, dental, vision insurance (up to 100% employer contribution) and 401(k) with 4% match.
• Unlimited time off, 12 US holidays + 2 mental health days, up to 4 hours quarterly VTO.
• Fully flex work: 100% remote, hybrid, or in-office; $100 WFH stipend.
• Employee Assistance Program, ongoing development programs, quarterly awards, DEI initiatives.