Web Content Strategist Pro

TL;DR

Web Content Strategist Pro: Develop content concepts for websites and digital platforms with an accent on information architecture, page logic, SEO/GEO and user-centered messaging. Focus on translating brand strategies into optimized structures, leveraging AI tools for research and production, and ensuring content quality from concept to CMS implementation.

Location: Salzburg or Vienna

Salary: starting at EUR 42,000 gross annually (full-time)

Company

Digital agency creating user-centered websites and platforms.

What you will do

• Develop content concepts focusing on information architecture, hierarchies and messaging for websites and digital touchpoints
• Translate brand strategy, user needs and goals into website structures and relevant content
• Conceptualize, create and optimize content along user journeys and search intent
• Contribute to content guidelines, tonalities and SEO/GEO optimizations
• Conduct content audits and apply AI tools for efficient research, production and quality assurance
• Support CMS implementation, collaborate with teams and present concepts to clients

Requirements

• Native level German and very good English skills
• At least 3 years experience in agency, editorial or content strategy role (Pro level)
• Proven references in developing content concepts for websites or platforms
• Strong understanding of information architecture, user guidance and content structures
• Experience with SEO, search intent, GEO, AI tools and CMS systems
• Analytical skills to derive decisions from user behavior and project goals

Culture & Benefits

• Competitive salary based on qualifications, including holiday pay and Christmas bonus
• Full-time or part-time from 30 hours
• Great benefits package (see company careers page)