Marketing Manager (FMCG)

TL;DR

Marketing Manager (FMCG): Lead end-to-end 360-degree brand launches and growth campaigns with an accent on PR, KOL relationships, and performance marketing across social and search channels. Focus on executing PR events, optimizing O2O conversions, and embedding AI tools into workflows.

Location: On-site in Hong Kong

Company

Fast-paced startup disrupting traditional FMCG marketing in beauty and lifestyle.

What you will do

• Lead delivery of brand launches and growth initiatives, building campaign calendars aligned with PR, influencers, digital ads, and retail objectives.
• Source, negotiate, and manage relationships with beauty KOLs, media editors, and agencies; execute PR events and seeding kits.
• Launch and optimize paid campaigns on major social and search platforms to drive O2O conversions.
• Test and integrate AI tools for campaign planning, content iteration, and workflow efficiency.
• Monitor costs for influencers and paid media, reallocating to meet retail sales targets.

Requirements

• Fluent in English and Cantonese.
• Bachelor’s degree in Marketing, Communications, Business Administration, or similar.
• Experience managing 360-degree brand marketing, campaigns, PR, and digital growth in beauty, lifestyle, or FMCG.
• Established relationships with local KOLs, talent agencies, and beauty media; strong negotiation skills.
• Working knowledge of digital advertising platforms for launching campaigns and analyzing metrics.
• Highly organized with strong time management for multiple campaigns in a fast-paced startup.

Culture & Benefits

• Fast-paced startup environment emphasizing curiosity, learning, and disrupting traditional marketing.
• Opportunity to build modern AI-enabled marketing workflows.